Art of Impact
Three services that find, connect and deliver Gen Z and Millennial customers.
Festival Consulting
Forecastle Festival :::75,000 reached
Branding
Branding is your DNA. It differentiates and distinguishes. The creation of a unique, distinct, and proprietary brand identity is the cornerstone of an instantly recognizable festival.
Budgeting
From permits to power, mapping to medical, catering to concessions, all bases must be covered to deliver successful festivals. Budgets easily exceed when wants overwhelm needs, and as your festival consultant, we provide clarity and counsel.
Staffing
Team is everything. From booking to accounting, marketing to management, networking to risk management, festival staffing is a critical piece of festival development. You can’t afford to have the wrong people in the wrong place.
Programming
Proportioned ingredients create the perfect recipe, and successful festivals feature the right mix of talent, activities and attractions. Our veteran festival consulting team provides a creative and data-driven equation to the formula, and process to procurement.
PR & Marketing
Designing your dream is one thing, selling it is another. As your festival consultant, we help design a festival marketing strategy and public relations plan, deploying the right content at the right time, and measuring it with real-time data analytics.
Sponsors & Partners
Festival sponsors and strategic partners are one of your most valuable revenue streams. Our festival consulting team has designed and delivered over 350 brand partnerships, with expertise on assets, valuations, sales tools, presentations, brand activations and other festival sponsorship essentials.
Ticketing
Closing patron commitment early and consistently is a critical component to creating successful festivals. We guide clients through the crowded landscape of ticketing vendors, pricing strategy, data-driven technologies and more.
Concessions
One of the “Top 5” features that make or break any festival experience, festival concessions are a recipe of brands, products, pricing and locations that must be strategically curated. As your festival consultant, we help you formulate the perfect mix of F&B offerings.
Production
Successful festivals are designed like well-architected cities. There is math and science to everything you need, where you need it, and how much you should pay for it. With 20 years of festival development experience, we help your team plan what it needs.
Experiential Marketing
Forecastle Bourbon Lodge :::35,000 reached
Goals
Experience is branding at its best. We do our homework to fully grasp your target audience, marketing goals and metrics for success.
Strategy
We help brands build better experiences. We implement proven experiential marketing strategies that connect effectively at the best festivals, increasing brand activation impressions and maximizing engagements.
Design
Design the perfect brand experience, one that adds value to the customer experience. Memories sell, and the design should ‘wow’ customers and leave a lasting impression. Every step should drive relevance and saliency with your target audience.
Delivery
Transform your product into a memorable experience that leaves a lasting impression that only gets better over time. Bring your brand activation to life, delivering it on time and within budget.
Management
Apply what we’ve learned deploying successful experiential marketing activations. As your experiential marketing consultant or producer, oversee on-site procurement and vendor management - deliverables, timelines and implementation.
Measure
We collect, measure and visualize the critical metrics marketers need to know now. We optimize your brand activation accordingly, using data-driven technology to catapult deep into engagement marketing. We gauge ROI in real time, optimizing budget and time.
Social Impact
Whole Foods, Nature Conservancy, Heine Brothers
Identify
We believe festivals and brands can better communities. We work to identify nonprofit partnerships that reach beyond one-dimensional, transactional relationships to impactful, long-term partnerships. There’s power in pairs and we remove the boundaries and unlock potential.
Strategize
Our strategy builds a bridge that builds a new brand. It implements learnings from decades of experience in social impact marketing, cause marketing, and corporate social responsibility (CSR). We dive deeper, reach further, and unearth a common currency that betters lives and elevates communities.
Architect
Once the nonprofit partnership is identified, we design a corporate philanthropy structural blueprint that charts the way to a blue ocean of opportunity - new customers for the business, new verticals for the nonprofit. You now have a social impact platform to reach unreachables, and engage them in a deep, meaningful way.
Implement
With the match made and plan in place, it’s time to implement our social impact blueprint. Successful nonprofit partnerships create value-generating verticals, dynamic growth opportunities, and brand superfans you will find additive to your PR, Marketing Sales and corporate social responsibility (CSR) plans.
Manage
The focus now turns to managing and optimizing, solving the problems of today and foreshadowing the ones of tomorrow. Successful nonprofit partnerships are catalytic to both parties. They provide real world utility, tackling problems our increasingly polarized planet cannot. This is what social impact is all about.
Measure
We measure your social impact in real time, providing you with the metrics that matter, so you know the nonprofit partnership is working and can promote it internally and externally through cause marketing and social impact marketing channels.