Art of Impact

Three services that find, connect and deliver Gen Z and Millennial customers.

Festival Consulting

From ideation to acquisition, we’ve navigated every crossing on the festival development journey. As your festival consultant, we help your team navigate critical decision making, providing valuable resources and relationships, so you can lead and succeed in a competitive industry.
Forecastle Festival :::75,000 reached


Branding is your DNA. It differentiates and distinguishes. The creation of a unique, distinct, and proprietary brand identity is the cornerstone of an instantly recognizable festival.


From permits to power, mapping to medical, catering to concessions, all bases must be covered to deliver successful festivals. Budgets easily exceed when wants overwhelm needs, and as your festival consultant, we provide clarity and counsel.


Team is everything. From booking to accounting, marketing to management, networking to risk management, festival staffing is a critical piece of festival development. You can’t afford to have the wrong people in the wrong place.


Proportioned ingredients create the perfect recipe, and successful festivals feature the right mix of talent, activities and attractions. Our veteran festival consulting team provides a creative and data-driven equation to the formula, and process to procurement.

PR & Marketing

Designing your dream is one thing, selling it is another. As your festival consultant, we help design a festival marketing strategy and public relations plan, deploying the right content at the right time, and measuring it with real-time data analytics.

Sponsors & Partners

Festival sponsors and strategic partners are one of your most valuable revenue streams. Our festival consulting team has designed and delivered over 350 brand partnerships, with expertise on assets, valuations, sales tools, presentations, brand activations and other festival sponsorship essentials.


Closing patron commitment early and consistently is a critical component to creating successful festivals. We guide clients through the crowded landscape of ticketing vendors, pricing strategy, data-driven technologies and more.


One of the “Top 5” features that make or break any festival experience, festival concessions are a recipe of brands, products, pricing and locations that must be strategically curated. As your festival consultant, we help you formulate the perfect mix of F&B offerings.


Successful festivals are designed like well-architected cities. There is math and science to everything you need, where you need it, and how much you should pay for it. With 20 years of festival development experience, we help your team plan what it needs.

Experiential Marketing

Inside festivals, experiential marketing is where brands and fans meet. It connects authentically and reaches customers naturally. We’ve helped design hundreds of experiential marketing campaigns for some of the nation’s top lifestyle brands, and can help you build a better brand experience.
Forecastle Bourbon Lodge :::35,000 reached


Experience is branding at its best. We do our homework to fully grasp your target audience, marketing goals and metrics for success.


We help brands build better experiences. We implement proven experiential marketing strategies that connect effectively at the best festivals, increasing brand activation impressions and maximizing engagements.


Design the perfect brand experience, one that adds value to the customer experience. Memories sell, and the design should ‘wow’ customers and leave a lasting impression. Every step should drive relevance and saliency with your target audience.


Transform your product into a memorable experience that leaves a lasting impression that only gets better over time. Bring your brand activation to life, delivering it on time and within budget.


Apply what we’ve learned deploying successful experiential marketing activations. As your experiential marketing consultant or producer, oversee on-site procurement and vendor management - deliverables, timelines and implementation.


We collect, measure and visualize the critical metrics marketers need to know now. We optimize your brand activation accordingly, using data-driven technology to catapult deep into engagement marketing. We gauge ROI in real time, optimizing budget and time.

Social Impact

If experiences help you connect, social impact closes the loop and widens your net. Gen Z and Millennials want festivals and brands to solve problems and elevate communities. Our services deliver social impact marketing, cause marketing and corporate social responsibility (CSR) solutions.
Whole Foods, Nature Conservancy, Heine Brothers


We believe festivals and brands can better communities. We work to identify nonprofit partnerships that reach beyond one-dimensional, transactional relationships to impactful, long-term partnerships. There’s power in pairs and we remove the boundaries and unlock potential.


Our strategy builds a bridge that builds a new brand. It implements learnings from decades of experience in social impact marketing, cause marketing, and corporate social responsibility (CSR). We dive deeper, reach further, and unearth a common currency that betters lives and elevates communities.


Once the nonprofit partnership is identified, we design a corporate philanthropy structural blueprint that charts the way to a blue ocean of opportunity - new customers for the business, new verticals for the nonprofit. You now have a social impact platform to reach unreachables, and engage them in a deep, meaningful way.


With the match made and plan in place, it’s time to implement our social impact blueprint. Successful nonprofit partnerships create value-generating verticals, dynamic growth opportunities, and brand superfans you will find additive to your PR, Marketing Sales and corporate social responsibility (CSR) plans.


The focus now turns to managing and optimizing, solving the problems of today and foreshadowing the ones of tomorrow. Successful nonprofit partnerships are catalytic to both parties. They provide real world utility, tackling problems our increasingly polarized planet cannot. This is what social impact is all about.


We measure your social impact in real time, providing you with the metrics that matter, so you know the nonprofit partnership is working and can promote it internally and externally through cause marketing and social impact marketing channels.