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Art of Impact

Three services that find, connect and deliver Gen Z and Millennial customers.

Festival Consulting

From ideation to acquisition, we’ve navigated every crossing on the festival development journey. As your festival consultant, we help your team navigate critical decision making, providing valuable resources and relationships, so you can lead and succeed in a competitive industry.
Forecastle Festival :::75,000 reached

Branding

Branding is your DNA. It differentiates and distinguishes. The creation of a unique, distinct, and proprietary brand identity is the cornerstone of an instantly recognizable festival.

Budgeting

From permits to power, mapping to medical, catering to concessions, all bases must be covered to deliver successful festivals. Budgets easily exceed when wants overwhelm needs, and as your festival consultant, we provide clarity and counsel.

Staffing

Team is everything. From booking to accounting, marketing to management, networking to risk management, festival staffing is a critical piece of festival development. You can’t afford to have the wrong people in the wrong place.

Programming

Proportioned ingredients create the perfect recipe, and successful festivals feature the right mix of talent, activities and attractions. Our veteran festival consulting team provides a creative and data-driven equation to the formula, and process to procurement.

PR & Marketing

Designing your dream is one thing, selling it is another. As your festival consultant, we help design a festival marketing strategy and public relations plan, deploying the right content at the right time, and measuring it with real-time data analytics.

Sponsors & Partners

Festival sponsors and strategic partners are one of your most valuable revenue streams. Our festival consulting team has designed and delivered over 350 brand partnerships, with expertise on assets, valuations, sales tools, presentations, brand activations and other festival sponsorship essentials.

Ticketing

Closing patron commitment early and consistently is a critical component to creating successful festivals. We guide clients through the crowded landscape of ticketing vendors, pricing strategy, data-driven technologies and more.

Concessions

One of the “Top 5” features that make or break any festival experience, festival concessions are a recipe of brands, products, pricing and locations that must be strategically curated. As your festival consultant, we help you formulate the perfect mix of F&B offerings.

Production

Successful festivals are designed like well-architected cities. There is math and science to everything you need, where you need it, and how much you should pay for it. With 20 years of festival development experience, we help your team plan what it needs.

Experiential Marketing

Inside festivals, experiential marketing is where brands and fans meet. It connects authentically and reaches customers naturally. We’ve helped design hundreds of experiential marketing campaigns for some of the nation’s top lifestyle brands, and can help you build a better brand experience.
Forecastle Bourbon Lodge :::35,000 reached

Goals

Experience is branding at its best. We do our homework to fully grasp your target audience, marketing goals and metrics for success.

Strategy

We help brands build better experiences. We implement proven experiential marketing strategies that connect effectively at the best festivals, increasing brand activation impressions and maximizing engagements.

Design

Design the perfect brand experience, one that adds value to the customer experience. Memories sell, and the design should ‘wow’ customers and leave a lasting impression. Every step should drive relevance and saliency with your target audience.

Delivery

Transform your product into a memorable experience that leaves a lasting impression that only gets better over time. Bring your brand activation to life, delivering it on time and within budget.

Management

Apply what we’ve learned deploying successful experiential marketing activations. As your experiential marketing consultant or producer, oversee on-site procurement and vendor management - deliverables, timelines and implementation.

Measure

We collect, measure and visualize the critical metrics marketers need to know now. We optimize your brand activation accordingly, using data-driven technology to catapult deep into engagement marketing. We gauge ROI in real time, optimizing budget and time.

Nonprofit Partnerships

If experiences help you connect, business nonprofit partnerships close the loop and widen your net. It’s been said “businesses need to think more like nonprofits, and nonprofits need to think more like businesses”. The answer is business nonprofit partnerships.
Whole Foods, Nature Conservancy, Heine Brothers

Identify

We are matchmakers. There’s power in pairs and effective business nonprofit partnerships begin with identifying the best strategic match. Having built a successful business, nonprofit, and strategic partnerships division, we see the unseen synergies and connectivity.

Strategize

Our strategy extends beyond traditional cause marketing, corporate social responsibility (CSR), environmental, social and corporate governance (ESG) programming. It dives deeper, reaches further, and unearths a common currency that solves problems, betters lives and elevates communities.

Architect

Once the business nonprofit partnership is identified, we design a structural blueprint that charts the way to a blue ocean of opportunity - new customers for the business, new verticals for the nonprofit. You now have a platform to reach unreachables, and engage them in a deep, meaningful way.

Implement

With the match made and plan placed, it’s time to implement the blueprint that removes boundaries and unlocks potential. Successful business nonprofit partnerships create impactful, value-generating verticals, dynamic growth opportunities, and brand superfans you will find additive to your PR, Marketing, CSR and ESG plan.

Manage

The focus now turns to managing and optimizing, solving the problems of today and foreshadowing the ones of tomorrow. Successful brand partnerships are catalytic to both parties, and provide real world utility, tackling problems our increasingly polarized planet cannot.

Measure

We measure our impact in real time so you don’t have to. We provide the metrics that matter to your team, so you know the brand partnership is working and can promote it internally and externally.