Design an experiential marketing platform and brand engagement strategy for Red Bull-sponsored music festivals, that elevates and enhances the fan experience while attracting Gen Z and millennials to the brand.
Create an experiential brand activation in the form of a new artist discovery stage atop a hotel overlooking The Forecastle Festival. Invite cutting edge curators and underground DJs to perform while integrating immersive technologies to invigorate the audience atop a scenic riverfront setting.
A rooftop party burgeons into a main stage music festival attraction and experience marketing platform featuring national touring acts alongside regional trailblazers. A new audience discovers Forecastle Festival and became its fastest-growing segment, while Red Bull received an impactful experiential marketing platform to engage new consumers, influencers, tastemakers, and early adopters.