Music.Art.Activism®. Founded by Art of Impact's JK McKnight, Forecastle launched 2002 inside Louisville’s award-winning Olmsted park system, was one of the first contemporary music festival models to make sustainability a core pillar of its DNA, shifting the industry flywheel towards a more socially-conscious, environmentally-friendly direction.
Music, art, and activism on equal footing. Program differently. Focus on creating experiences you would not find in a traditional music festival environment, merging education and entertainment, while weaving in festival sponsorships highlighting local culture. Create an authentic and immersive environment where experiential brand activations thrived and locally-sourced micro-experiences forged a distinctive identity and stimulating journey of artistic and cultural discovery.
Forecastle scaled from 0 to 75,000 attendees and became one of the most critically-acclaimed festivals in the country. Attracting Gen Z and Millennial audiences from 2500 cities and 13 countries, it featured an eclectic mix of artists, including Chris Stapleton, Jack White, Jack Harlow, Outkast, Tame Impala, Beck, LCD Soundsystem, Odesza, Tyler the Creator, My Morning Jacket and more. Forecastle is a case study of successful festival development, and was acquired by AC Entertainment in 2013 and Live Nation in 2016.