JK McKnight

We are building a world united around the universal language of music and common bond of experiences.

Forecastle Festival:75,000 reached

“We design parties with purpose

At 21, I created a mission-driven festival and guided it from 0 to 75,000 fans, alongside a nonprofit that also grew from grassroots to global.

Along this journey, I discovered Art of Impact – a 3-tiered model that resonates with Gen Z and Millennials audiences.

Raised in a creative, community-centric family, I became well-versed in art and impact. My father, creative director at Louisville’s largest advertising agency, pioneered the city’s first digital marketing agency. My mom, a nonprofit advocate, founded a strategic partnerships and sponsorship development firm.

These experiences shaped and molded Art of Impact – an experiential agency specializing in festival consulting, experiential marketing and nonprofit partnerships that attract and deliver Gen Z and Millennial audiences. 

“Global Visionary”

– World Affairs Council

“Innovative, catalytic creative”

– Greg Fischer | Louisville Mayor

“A major league entrepreneur”

– Roger Eaton | Fmr. President, KFC

“Southerner of the Year”

– Southern Living

“Elite leader, community builder”

– Dan Jones | Founder & CEO, Parklands

“Forward-thinking, hardworking visionary”

– Pat Hallahan | My Morning Jacket

“Global Visionary”

– World Affairs Council

“Innovative, catalytic creative”

– Greg Fischer | Louisville Mayor

“A major league entrepreneur”

– Roger Eaton | Fmr. President, KFC

“Southerner of the Year”

– Southern Living

“Elite leader, community builder”

– Dan Jones | Founder & CEO, Parklands

“Forward-thinking, hardworking visionary”

– Pat Hallahan | My Morning Jacket