JK McKnight

I created Art of Impact to engage Gen Z and millennials authentically, while positively impacting their lives and communities.

Forecastle Festival:70,000 reached

“I believe in parties with a purpose

At 21, I created an innovative festival and guided it from 0 to 75,000 fans, along with a nonprofit that also grew from grassroots to global. Along this journey, I discovered Art of Impact – a 3-tiered engagement platform that resonated with Gen Z and millennial audiences.

Raised in a creative, community-centric family, I became well-versed in art and impact. My father, creative director at Louisville’s largest advertising agency, pioneered the city’s first digital marketing agency. My mom, a nonprofit and community service advocate, founded a strategic partnerships and sponsorship development firm.

These experiences shaped and molded me to create an experiential agency to help businesses and nonprofits scale their organizations.

“Global Visionary”

– World Affairs Council

“Innovative, catalytic creative”

– Greg Fischer | Louisville Mayor

“A major league entrepreneur”

– Roger Eaton | Fmr. President, KFC

“Southerner of the Year”

– Southern Living

“Elite leader, community builder”

– Dan Jones | Founder & CEO, Parklands

“Forward-thinking, hardworking visionary”

– Pat Hallahan | My Morning Jacket

“Global Visionary”

– World Affairs Council

“Innovative, catalytic creative”

– Greg Fischer | Louisville Mayor

“A major league entrepreneur”

– Roger Eaton | Fmr. President, KFC

“Southerner of the Year”

– Southern Living

“Elite leader, community builder”

– Dan Jones | Founder & CEO, Parklands

“Forward-thinking, hardworking visionary”

– Pat Hallahan | My Morning Jacket