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JK McKnight

We reach unreachables, Gen Z and Millennials, through experiences that deliver new customers, improve lives and elevate communities.

Forecastle Festival:75,000 reached

“Architecting parties with purpose

We believe in a world united around the universal language of arts and common bond of experience.

At 21, I designed a mission-driven festival and guided it from 0 to 75,000 fans, alongside a nonprofit that also grew from grassroots to global.

Along this journey, I discovered Art of Impact – a 3-tiered model that resonates with Gen Z and Millennials audiences.

Born into a creative, community-centric family, I became well-versed in art and impact. My father, creative director at Louisville’s largest advertising agency, pioneered the city’s first digital marketing agency. My mom, a nonprofit advocate, founded a strategic partnerships and sponsorship development firm.

These experiences shaped and molded Art of Impact – an experiential agency specializing in festival consulting and experiential marketing – using social impact methodologies that deliver new customers, improve lives and elevate communities.

“Global Visionary”

– World Affairs Council

“Innovative, catalytic creative”

– Greg Fischer | Louisville Mayor

“A major league entrepreneur”

– Roger Eaton | Fmr. President, KFC

“Southerner of the Year”

– Southern Living

“Elite leader, community builder”

– Dan Jones | Founder & CEO, Parklands

“Forward-thinking, hardworking visionary”

– Pat Hallahan | My Morning Jacket

“Global Visionary”

– World Affairs Council

“Innovative, catalytic creative”

– Greg Fischer | Louisville Mayor

“A major league entrepreneur”

– Roger Eaton | Fmr. President, KFC

“Southerner of the Year”

– Southern Living

“Elite leader, community builder”

– Dan Jones | Founder & CEO, Parklands

“Forward-thinking, hardworking visionary”

– Pat Hallahan | My Morning Jacket