JK McKnight

I created Art of Impact to engage millennials and Gen Z effectively, while positively impacting their lives and communities.

Forecastle Festival:70,000 reached

“I believe in parties with a purpose

I believe in parties with a purpose.

At 21, I created a new festival model and guided it from 0 to 70,000 fans, along with a nonprofit that also grew from grassroots to global. Along this journey, I discovered the Art of Impact – a 3-tiered model that connected and resonated with Gen Z and millennial audiences.

In a family of creatives and community leaders, I became well-versed in art and impact as a child. My father, creative director at the city’s largest advertising agency, left to pioneer the city’s first digital marketing agency, while my mom volunteered for nonprofits and founded her own strategic partnership consultancy.

These experiences shaped and molded me to create a consultancy to help clients grow their businesses and organizations.

“Global Visionary”

– World Affairs Council

“Innovative, catalytic creative”

– Greg Fischer | Louisville Mayor

“A major league entrepreneur”

– Roger Eaton | Fmr. President, KFC

“Southerner of the Year”

– Southern Living

“Elite leader, community builder”

– Dan Jones | Founder & CEO, Parklands

“Forward-thinking, hardworking visionary”

– Pat Hallahan | My Morning Jacket

“Global Visionary”

– World Affairs Council

“Innovative, catalytic creative”

– Greg Fischer | Louisville Mayor

“A major league entrepreneur”

– Roger Eaton | Fmr. President, KFC

“Southerner of the Year”

– Southern Living

“Elite leader, community builder”

– Dan Jones | Founder & CEO, Parklands

“Forward-thinking, hardworking visionary”

– Pat Hallahan | My Morning Jacket