At 21, I created a mission-driven festival and guided it from 0 to 75,000 fans, alongside a nonprofit that also grew from grassroots to global.
Along this journey, I discovered Art of Impact – a 3-tiered model that resonates with Gen Z and Millennials audiences.
Raised in a creative, community-centric family, I became well-versed in art and impact. My father, creative director at Louisville’s largest advertising agency, pioneered the city’s first digital marketing agency. My mom, a nonprofit advocate, founded a strategic partnerships and sponsorship development firm.
These experiences shaped and molded Art of Impact – an experiential agency specializing in festival consulting, experiential marketing and nonprofit partnerships that attract and deliver Gen Z and Millennial audiences.
