Experiential Marketing

Connect the way they want to connect. Authentically and genuinely, reaching new customers naturally.

Experience

experiential marketing

Memories Sell

Inside festivals, experiential marketing is where brands and fans meet. It connects authentically and reaches customers naturally. We’ve helped design hundreds of experiential marketing campaigns for some of the nation’s top lifestyle brands, and can help you build a better brand experience.
Kentucky Bourbon Lodge :::15,000 reached

Goals

Experience is branding at its best. We do our homework to fully grasp your target audience, marketing goals and metrics for success.

Strategy

We help brands build better experiences. We implement proven experiential marketing strategies that connect effectively at the best festivals, increasing brand activation impressions and maximizing engagements.

Design

Design the perfect brand experience, one that adds value to the customer experience. Memories sell, and the design should ‘wow’ customers and leave a lasting impression. Every step should drive relevance and saliency with your target audience.

Delivery

Transform your product into a memorable experience that leaves a lasting impression that only gets better over time. Bring your brand activation to life, delivering it on time and within budget.

Management

Apply what we’ve learned deploying successful experiential marketing activations. As your experiential marketing consultant or producer, oversee on-site procurement and vendor management - deliverables, timelines and implementation.

Measure

We collect, measure and visualize the critical metrics marketers need to know now. We optimize your brand activation accordingly, using data-driven technology to catapult deep into engagement marketing. We gauge ROI in real time, optimizing budget and time.

Case Studies

We’ve worked with hundreds of brands on experiential activations that fostered a deep, meaningful customer connection. As your experiential marketing consultant or producer, we bring hundreds of successful experiential marketing campaigns and strategies to your team.

The Red Bull Ocean Stage, a brand activation and experiential marketing example, at Forecastle Festival
Red Bull Ocean Stage :::10,000 reached

Red Bull

Mission:

Design a new experiential marketing platform and brand engagement strategy for Red Bull-sponsored music festivals, that elevates and enhances the fan experience and attracts a new demographic segment to the brand.

Strategy:

Dream big, start small. Design and curate an experiential activation in the form of a new artist discovery stage, inviting underground DJs to perform atop a hotel rooftop overlooking the Forecastle Festival. Invite cutting edge curators, integrate innovative technologies, and invigorate the audience atop a scenic riverfront setting.

Results:

A hotel rooftop party burgeons into a main stage music festival attraction and optimal platform featuring national touring acts performing alongside regional trailblazers. A new audience discovered Forecastle Festival and becomes its fastest-growing segment, while Red Bull receives an impactful experiential marketing platform to engage influencers, tastemakers, and early adopters.

Experience It
HTC Vive at Forecastle Festival - an experiential activation featuring virtual reality sets for festival patrons to explore
HTC Vive :::12,000 reached

HTC Vive

Mission:

Debut immersive, state-of-the-art, virtual reality technology to the US music festival market. Design an experiential marketing strategy to introduce the technology and drive adoption amongst media, retailers, distributors, influencers, brand superfans and more.

Strategy:

Build, measure, learn. Before taking the highly-anticipated technology on a major media market tour, debut it at Forecastle in Louisville, KY. Properly vet the tech with an experiential activation for 75,000 fans. Invite key stakeholders and influencers to experience it first. Record their experiences for R&D, product development, digital and social media marketing purposes. Take those learnings and optimize the experiential marketing activation for a nationwide tour.

Results:

Launching in a mid-size market, HTC saves valuable resources while gaining the trust, knowledge, data and content it needs to launch nationally. Forecastle receives an extremely popular attraction, meaningful sponsorship revenue, and over a billion media impressions from becoming the first US music festival to debut the new technology.

Experience It
PBR Trading Post at Forecastle Festival - an experiential marketing activation and business nonprofit partnership with Clean Vibes
PBR Trading Post :::15,000 reached

Pabst Blue Ribbon

Mission:

Leverage the stimulating music festival environment to convert fan passion into impactful, recycling action.

Strategy:

Partner with Pabst Blue Ribbon to craft a creative, artistic experiential activation in the form of a trading post where fans can redeem recyclables for authentic, one-of-a-kind, collectible merchandise. The bigger the effort, the greater the reward, the cleaner the festival. Experiential marketing strategies and experiential marketing techniques that win for everyone.

Results:

Forecastle Festival rises to No. 2 nationally in waste diversion. Pabst receives thousands of inspired brand engagements, new customer relationships, and passionate brand advocates. Music, art, activism® converge to forge an impactful engagement marketing platform that introduced new customers in a new way, while igniting and fortifying their existing, loyal following.

Experience It

Why It Works

GEN Z AND MILLENNIALS

72% of Millennials prefer to spend on experiences while 84% don’t trust traditional advertising. Get ready for Gen Z, who will double-down on this philosophy. Put your brand on their frequency.

AUTHENTICITY MATTERS

Experiences connect in a natural environment that fosters a deeper, personal connection between brand and buyer. Authentic, meaningful, viral and valuable, marketing is better when delivered through experiences.

ATTENTION IS SCARCE

Experiences tend to grow fonder in a customer’s mind over time. Authentic brand activations open the door to dialogue, product or service trial. It taps a powerful emotional vernacular, and is 17X more efficient than any other advertising channel.

TOPICAL AND IMPACTFUL

Experiential marketing strategies capitalize when creative, focused, and topical to the times. We’ve worked with some of the nation’s top brands to craft impactful strategies and engaging brand activations, and bring that experience, knowledge and best practices to your team.

"JK is a visionary, strategist and tactician - he sees the potential of any product or service clearly, crafts a potent strategy, and is an effective leader building a team who tactically can reach any goal. An early adopter, he was a leader nationally in merging business with philanthropy and community benefit, always including the ROC (return on community) to the ROI."

– Gill Holland, Entrepreneur | Community Builder