How to Get Sponsors for an Event

By | January 3, 2024

9 Easy Steps to Get Sponsors for Your Next Event

Getting sponsorship for your event can be crucial for its success, as sponsors not only provide financial support but also contribute to the overall experience when experiential marketing is properly implemented. Here are 9 steps for how to get sponsors for an event.

1. Define Your Audience

Clearly identify your target audience and event attendees. Event sponsors are more likely to get involved if the event aligns with their target demographic.

2. Identify Target Prospects

Identify key industry categories and prospects that align evenly with your festival audience. Also take an inventory of the market you are hosting your event in. Outline its top industries, Fortune 100 companies, local business, etc.

3. Networking Events

Attend industry-related networking events to connect with potential sponsors face-to-face. Personal connections can go a long way in securing sponsorships.

4. Highlight Previous Successes

Showcase the success of your past events. Share statistics, testimonials, and any media coverage to demonstrate the positive impact sponsors can expect. This can be a powerful motivator for potential event sponsors because they will want to achieve similar results.

how to get sponsors for an event

5. Focus on Pre-Event Benefits

Today’s sponsors want to gather as much ROI as possible before the gates open. Cater to those needs through your PR and marketing channels, and present a plan that drives sales and customers to their company, while generating excitement and anticipation for their on-site activation. Pre-Fest, introduce partners to your audience by authentically integrating their creative assets into your event materials while including them in e-blasts, social media, etc.

6. Craft and Present a Custom Presentation

Brands want a fully-customized presentation that checks off all their sales and marketing needs. Craft a custom presentation that addresses pre-fest, on-site, and post-events needs. Clearly articulate the value event sponsors will receive. This could include logo placement, speaking opportunities, exclusive access, or any other unique offerings. Exclusivity is a key sponsorship benefit, as it eliminates competition during the engagement, boosting sales and ROI.

7. Demonstrate ROI

Show sponsors how their investment will provide a return on investment (ROI). This could include data on attendee demographics, engagement, and post-event analytics.

8. Add a Social Impact Partnership

Partner with local businesses that might be interested in supporting community events. Local sponsors often appreciate the opportunity to engage with their immediate audience. Nonprofits are also great for adding an element of social impact to an event, which helps sponsors look great in front of the community.

9. Follow Up

After sending proposals, follow up with potential sponsors. Address any questions they may have and express your eagerness to work with them.


Remember, building relationships and showing genuine interest in your sponsors’ success can make a significant impact on your ability to secure sponsorships for your event.

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