7 Steps to Attract Gen Z to your Holiday Event

By jk@artofimpact.com | December 7, 2023

Beyond Tradition: Crafting the Perfect Gen Z Holiday Event

The holiday season is upon us, and with it comes the opportunity to create memorable experiences for the ever-vibrant Generation Z. This generation, born between the mid-1990s and early 2010s, is known for its tech-savvy nature, penchant for authenticity, and desire for unique and immersive experiences. In this blog post, we’ll explore how to craft the perfect holiday event that resonates with Gen Z’s values and preferences.

Gen Z Holiday Event

Interactive & Immersive Experiences

Gen Z thrives on experiences that are not only visually stunning but also interactive. Consider incorporating augmented reality (AR) or virtual reality (VR) elements into your holiday event. This could range from interactive art installations to VR winter wonderlands, providing an immersive escape from reality.

Social Media-Worthy Moments

Make your event Instagram and TikTok-worthy. Create aesthetically pleasing spaces with colorful and unique decorations. Install photo booths with quirky props and backdrops that encourage attendees to capture and share their experiences on social media. A well-crafted hashtag can also help generate buzz and create a sense of community around the event.

Social Impact Matters

Gen Z is socially and environmentally conscious. If your event benefits a great cause or can incorporate sustainability into your event infrastructure, you’re golden. Opt for eco-friendly decorations, use recyclable materials, and consider partnering with local businesses that share a commitment to sustainability. Highlighting these efforts not only aligns with Gen Z values but also fosters a sense of responsibility and connection to the community.

DIY Workshops & Personalization Stations

Gen Z appreciates the opportunity to express their creativity. Incorporate do-it-yourself (DIY) workshops where attendees can create personalized holiday crafts or gifts. Personalization stations for merchandise or interactive elements like customizing digital avatars can add a touch of individuality to the event.

gen z holiday event

Tech Integration

Leverage technology to enhance the event experience. Create a dedicated event app for real-time updates, interactive maps, and exclusive content. Implement cashless payment options and incorporate RFID wristbands for seamless access to various activities and attractions. Embracing technology not only caters to Gen Z’s digital preferences but also streamlines the overall event experience.

Influencer Collaboration

Leverage the power of influencers who resonate with Gen Z. Collaborate with social media influencers or content creators to promote your event. Their authentic engagement with your event can significantly amplify its reach and impact, reaching a broader audience within the Gen Z demographic.

Inclusive, Diverse Programming

Gen Z values diversity and inclusivity. Ensure that your event programming reflects a wide range of perspectives, talents, and backgrounds. Especially during the holiday season, it’s important to honor all religions and traditions to make Gen Z’s feel included and respected.

Ideas could include diverse performers, speakers, and cultural displays that celebrate the richness of different traditions. Providing a platform for diverse voices will resonate well with Gen Z and create a more inclusive atmosphere.


Crafting the perfect Gen Z holiday event involves a combination of technology, sustainability, inclusivity, and creativity. By embracing these key elements, you can create an experience that not only captures the festive spirit but also resonates with the values and preferences of this dynamic generation. Remember, it’s not just about the event itself but the lasting impressions and shared moments that will make it truly unforgettable for Gen Z.

Looking for an experienced consultant to help with your holiday event?

Fill out the form below for a free discovery call.

Free discovery call

redirect simple