6 Event Planning Tips From an Event Consultant

By jk@artofimpact.com | January 24, 2024

Learn From an Event Consultant: 6 Event Planning Tips

Planning an event or festival? Your event consultant is here to help! With decades of experience amongst our team, we’ve learned a thing or two about event planning and festival development. Here are 6 event planning tips from Art of Impact.

event planning tips event consultant

1. Team

Your team is everything. Ensuring that you have the right people in the right positions is crucial to festival success. You can’t achieve your goals by wearing every hat, success at the highest level comes from a team of people given highly specialized and focused rolls. Make sure you hire a rockstar team to help you achieve your goals.

2. Timeline

Adequate time is essential for proper planning and execution. Planning a festival requires a 12-18 month planning process. This allows for realistic goal setting, budgeting, strategy, and addressing any unforeseen challenges.

You’ll want to think of event planning like a well-built city. You need the foundation in place, and that takes time.

3. Budget

Covering everything from permits to power, catering to concessions, and everything in-between, proper budgeting is essential for ensuring the success of festivals and events. When desires outweigh necessities, budgets can quickly spiral out of control. As your event consultant, we offer guidance and clarity to keep your priorities in check and ensure a successful and financially sound event.

4. Programming

The attractions are what drives the audience to attend your event. Unique programming is the carrot at the end of the stick. In a world wear festivals are homologized, you need something unique and special to set your event apart. Don’t be afraid to get niche, try something out-of-the-box, or even something shocking to get more excitement stirred up for your event.

event planning tips from an event consultant

5. Sales

Programming is one thing, selling it is another. You need a stellar PR and Marketing team that is going to get your program in front of your target audience. There’s a lot of competition for entertainment dollars. You need a team that knows how to get to those core buyers.

6. Execution

What will influence your event’s success the most and build your reputation for the future is your customers’ experience. A great experience shines a positive light on your brand, leads to trust, loyalty, word of mouth and growth. At the end of the day, smooth event execution is vital to your event’s success. Hiring an event consultant to help you through every step of your event planning process can make all the difference.

Our company is called “Art of Impact” for a reason – it’s all about the impact your event or festival makes on your attendees.


Event success relies on so many moving parts, it can be difficult to know where to begin. By enlisting the services of an event consultant, you gain a knowledgeable partner who can provide direction and help you navigate the intricate web of tasks and decisions involved in event planning.

Art of Impact is an event consulting agency that has had great success with events such as Forecastle Festival, High Water, Moogfest, and more.

Contact us below to set up a discovery call!

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